Prada Guide, Meaning , Facts, Information and Description
Prada, SpA is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.
The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture.
Miuccia first gained her reputation for creative use of materials and simple, modern lines with her 1985 line of sleek black handbags made from parachute nylon. These novel, high-priced bags quickly became widely sought after, and spawned a global industry of counterfeit Prada goods.
Prada's first prêt-à-porter;, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. The collection's plain, modern lines were a stark contrast to other labels' flamboyant, sexual designs, and fueled a sharp rise in Prada's popularity.
In addition to the original Prada line, the company introduced the less expensive Miu Miu collection in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and natural fabrics, evoking a more hippie aesthetic than the original.
Prada won a Council of Fashion Designers of America International Award for accessories in 1993.
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