Opinion leadership Guide, Meaning , Facts, Information and Description

Opinion leadership is a concept that arose out of the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Opnion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users.

See Also

• Diffusion of innovations
• two-step flow of communication

External References

• CIA Advertising article
• Universiteit Twente article

This is an Article on Opinion leadership. Page Contains Information, Facts Details or Explanation Guide About Opinion leadership

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