Details, Explanation and Meaning About Obsolescence

Obsolescence Guide, Meaning , Facts, Information and Description

Obsolescence is when a person or object is no longer wanted even though it is still in good working order.

Table of contents
1 Types of obsolescence

Types of obsolescence

Technical or functional obsolescence

Planned obsolescence

When
marketerss deliberately introduce obsolescence into their product strategy. The marketer's objective is to generate long-term sales volume by reducing the time between repeat purchases. In a highly competitive industry, this can be a risky strategy because consumers may buy from competing producers. There are also ethical considerations. See planned obsolescence.

Style obsolescence

  • When a product is no longer wanted because it is not in the 'style' that is popular at that particular time. Products that are stylistically obsolete are often not functionally obsolete. A common example is 'acid-wash' jeans.
  • Because of the "fashion cycle", stylistically obsolete products may eventually regain popularity and cease to be obsolete.

Postponement obsolescence

  • Technological improvements are not introduced even though they could be.

This is an Article on Obsolescence. Page Contains Information, Facts Details or Explanation Guide About Obsolescence


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