Motor Trend Guide, Meaning , Facts, Information and Description
Motor Trend is one of the oldest automotive magazines still publishing. It appeared in September, 1949, issued by Peterson Publishing Company in Los Angeles, and bearing the tag line, The Magazine for a Motoring World. Today it is part of the Primedia Group and claims more than one million subscribers.One of the earliest and most enduring of the magazine's creations was its Car of the Year award, given almost continuously since its inception, although the phrase itself would not become entrenched until well into the 50s. (The first winner was the 1949 Cadillac.) The award has gone through several splits and permutations over the years, being called the Golden Wheels Award for a while in the 70s and having given rise to Truck of the Year and Import Car of the Year among other variants. Nevertheless, it is still coveted by manufacturers and is usually covered by the mainstream press as the most important distinction awarded in the American auto industry.
The Motor Trend brand has been extended considerably over the years, and today includes radio and television programs and an auto show promotion, as well as companion publications such as Truck Trend. The magazine also issues awards for car care products. In 1999, it produced a coffee table book to celebrate its fiftieth anniversary.
Its original publisher was instrumental in establishing the Peterson Automotive Museum, now considered one of Los Angeles' major tourist attractions.
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