L'Oréal Guide, Meaning , Facts, Information and Description
The L'Oréal Group (PAR: 120321), headquartered in Clichy, France, is the world's leading company in cosmetics and beauty. L'Oréal has developed activities in the field of cosmetics, concentrate on hair color, skin care, sun protection, make-up, perfumes and eaux de toilette, and hair care. L'Oréal is also active in the dermatological and pharmaceutical fields.
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2 Business 3 Brands 4 Trivia 5 External link |
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his new, perfectly safe hair dye Auréole. With that, the history of L'Oréal began. Eugène Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.
In 1909, Schueller registered his company, the "Société Française de Teintures Inoffensives pour Cheveux", the future L'Oréal. The guiding principles of the company that would become L'Oréal were put into place from the start: research and innovation in the interest of beauty.
In 1920, the small company already employed 3 chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today.
L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oréal now markets over 500 brands and more than 2,000 products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances. They are found in all distribution channels, from hair salons and perfumeries to hyper- and supermarkets, health/beauty outlets and direct mail.
Schueller died in 1957 and the company was passed to his daughter Liliane Bettencourt. Schueller's right-hand man François Dalle took the helm and sailed the company overseas to the growing market in US.
L'Oréal purchased Synthélabo in 1973 to pursue ambition in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.
The management committee includes:
In 2003, L'Oréal announced its 19th consecutive year of double-digit growth. Its consolidated sales was €14.029 bn and net profit was €1.653 bn. 96.7% of sales derived from cosmetic activities and 2.5% from dermatology activities. L'Oréal has operations in over 130 countries, employing 50,500 people, 24% of which work in France. 3.3% of cosolidated sales is invested in Research and Development, which accounts for 2,900 of its employees. In 2003, it applied for 515 patents. It operates 42 manufacturing plants throughout the world, which employ 14,000 people.
L'Oréal holds 10.41% of the shares of Sanofi-Aventis, the world's number 3 and Europe's number 1 pharmaceutical company. The Laboratoires Inneov is a joint venture in nutritional cosmetics between L'Oréal and Nestlé; they draw on L'Oréal's know-how in the fields of nutrition and food safety. Galderma is another joint veture in dermatology between L'Oréal and Nestlé.
Brands are categorized by their targeted markets, which are consumer, professional, luxury, and active.
One of L'Oréal's advertising slogans is "Because I'm worth it". It replaced the former slogan "Because you're worth it".
The slogan for Maybelline is "Maybe she's born with it. Maybe it's Maybelline".History
Business
Management Committee
Owen-Jones became chairman and CEO in 1988.Stockholders
Earnings
Joint Ventures and Minority Interests
Brands
Consumer Products
Professional Products
Luxury Products
Active Cosmetics
Trivia