Energizer Bunny Guide, Meaning , Facts, Information and Description
The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink bunny rabbit that beats a drum while wearing shades and blue sandals. It has been appearing in adverts since 1989. The Energizer Bunny only appears in the United States, due to the rival Duracell Bunny that is used in Europe.The American adverisements began originally as a parody of a long-running TV advertisement for rival Duracell. In the Duracell ad, a set of drum-playing mechanical rabbits gradually slow to a halt until only the rabbit powered by a Duracell battery remains active. In Energizer's take-off, the Energizer Bunny then enters the screen swinging a mallet over his head.
As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. An off-camera announcer would give the slogan: "Still going! Nothing outlasts Energizer!" (A similar tactic is currently employed by GEICO Insurance.)
The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly. President George H. W. Bush employed the term in a campaign speech in 1992.