Coors Brewing Company Details, Meaning Coors Brewing Company Article and Explanation Guide

Coors Brewing Company Guide, Meaning , Facts, Information and Description

The Coors Brewing Company is one of the world's largest brewers of beer.

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History

The Coors Brewing Company is the principle subsidiary of the Adolph Coors Company. In 1873, German immigrant Adolph Coors established a brewery in Golden, Colorado. His American lager, nicknamed the "Banquet Beer" and now known as "Coors Original," is said to take its flavor from the pure water of the Rocky Mountains. Coors' company survived the prohibition era in America by producing malted milk and other related products.

For most of its history, Coors was mostly a regional product, confined to the American west. This made it a novelty on the east coast, and visitors returning from the western states often made a point of bringing back a case. The company achieved nationwide distribution in the US in the early 1990s.

Coors introduced the aluminum can.

As of 2003, Coors was the third largest producer of beer in the United States, and the second largest brewer in the United Kingdom through its subsidiary, Coors Brewing Limited. There it controls the UK's most popular brew, Carling.

On July 22, 2004 the company announced it would be merging with Canadian brewer Molson, to create the word's fifth-largest brewing company. The anticipated name for the company is Molson Coors Brewing Co.