Cola wars Guide, Meaning , Facts, Information and Description
During the
1980s,
Coca-Cola and
Pepsi Cola began an escalating campaign of mutually-targeted television advertisements which became known as the
Cola Wars. First they began showing people doing "blind taste tests" in which they preferred one product over the other; then hiring more and more popular spokespeople to promote their products. They focused particularly on
rock stars; notable
soft drink promoters included
Michael Jackson (for Pepsi) ...
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