Boston Consulting Group Guide, Meaning , Facts, Information and Description
The Boston Consulting Group (BCG) is a management consulting firm founded by Bruce D. Henderson in 1963. Today the Boston based firm is among the largest and most profitable management consulting firms worldwide.
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2 Offices in Asia Pacific 3 Offices in Europe 4 Offices in the Americas 5 External link |
In the 1970s, the BCG created and popularized the "growth-share matrix", a simple chart to assist large corporations in deciding how to allocate cash among their business units. The corporation would categorize its business units as "Stars", "Cash Cows", "Question Marks", and "Dogs", and then allocate cash accordingly, moving money from cash cows toward "stars" and "question marks" that had higher market growth rates, and hence higher upside potential.
The chart was popular for two decades and "continues to be used as a primer in the principles of portfolio management," as the BCG says.
This is an Article on Boston Consulting Group. Page Contains Information, Facts Details or Explanation Guide About Boston Consulting Group BCG growth-share matrix
Offices in Asia Pacific
Offices in Europe
Offices in the Americas
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